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Samsung's Data Leak Wake-Up Call: Ensuring Your Business Data Security in the AI Era

The recent news of Samsung's private data leak through ChatGPT serves as a wake-up call for all businesses.

During the reported Samsung incident, employees unknowingly shared confidential information while using ChatGPT to assist with their tasks. Engineers in the semiconductor division exposed sensitive data, such as source code and meeting notes, to the AI tool. In one situation, an employee asked for assistance in optimizing code, while in another, an employee used ChatGPT to transform meeting notes into a presentation. Unaware of the consequences, they allowed ChatGPT to retain this information, ultimately placing Samsung's private data in OpenAI's possession.

It's vital for businesses to recognize that even without an official rollout of AI tools or ChatGPT, their employees could still be using them. This blog post targets business leaders who may not have contemplated how their employees are leveraging these tools, as well as those already familiar with their usage and aiming to secure their data.

Even the most well-intentioned employees might inadvertently jeopardize your confidential data and trigger compliance concerns. In this blog post, we'll discuss the benefits of utilizing AI tools, the importance of safeguarding your data, and actions you can implement to protect your business. Additionally, we'll examine Samsung's approach to resolving the issue and preventing it from happening in the future.

AI generated image from DALL-E. Text used "An office scene with employees collaborating and working on their computers, with ChatGPT logo visible on their screens, symbolizing the integration of AI tools in the workplace while maintaining data security"

Full disclosure, I asked I ChatGPT, "as an expert in risk management, how would you approach this situation."

  1. Appreciating the Benefits of AI Tools: AI tools like ChatGPT have revolutionized productivity, allowing employees to optimize their work, automate mundane tasks, and generate creative solutions. These tools can be invaluable for businesses, but it's crucial to use them responsibly and securely to protect sensitive information.

  2. Develop Clear Data Handling Policies: Create guidelines outlining how employees should handle sensitive data, including which types of information can be shared with AI tools and which communication channels should be used for sharing confidential information.

  3. Educate and Train Your Employees: Regularly train your employees to understand the risks associated with using AI technologies, such as ChatGPT, and how to prevent data leaks. By raising awareness, you can ensure that your employees handle sensitive data responsibly while still leveraging AI benefits.

  4. Implement Access Controls and Secure Communication Channels: Limit access to sensitive data only to authorized personnel, and use secure communication channels for sharing confidential information. This reduces the risk of data leaks and ensures that sensitive information is handled securely within your organization.

  5. Evaluate AI Tools and Vendors: Before using any AI tool or platform, assess their data privacy and security policies. Be aware of potential risks, such as data retention and compliance issues, and choose vendors that prioritize the protection of your sensitive information.

  6. Learn from Samsung's Mitigation Efforts: Samsung has taken proactive steps to minimize risks after the data leak incidents. These measures include limiting ChatGPT usage (ChatGPT prompts restricted to 1024 bytes in size which is about 200 words), minimizing the amount of sensitive data that can be exposed., developing an in-house AI, and raising awareness among employees about potential dangers of data leaks. Businesses can learn from Samsung's approach and adapt their own strategies accordingly.

I also asked ChatGPT what an AI Policy could look like.

[Company Name] Artificial Intelligence Policy

  1. Purpose and Scope

    1. The purpose of this Artificial Intelligence (AI) Policy is to establish guidelines and procedures for the responsible, ethical, and compliant use of AI technologies within [Company Name] ("the Company"). This policy applies to all employees, contractors, and third parties who use or interact with AI tools or systems in the course of their work for the Company.

  2. AI Ethics and Responsible Use

    1. The Company is committed to using AI in a manner that upholds the principles of fairness, transparency, and accountability. Employees must ensure that AI technologies are used ethically and responsibly, avoiding any discriminatory practices or potential harm to individuals or groups. This includes, but is not limited to, considering the potential biases in AI systems and the impact of AI decisions on users.

  3. Data Privacy and Security

    1. The Company is dedicated to maintaining the privacy and security of the data it collects, processes, and stores. Employees must adhere to all relevant data protection laws and regulations, such as the GDPR and CCPA, when using AI technologies. This includes ensuring that personal data is anonymized, encrypted, and securely stored, and that access to sensitive data is restricted to authorized personnel only.

  4. AI Tool Selection and Approval

    1. Before implementing any AI tools or systems, employees must obtain approval from the designated AI Oversight Committee. The Committee will review the proposed AI technology to ensure that it meets the Company's ethical, legal, and technical standards, and is aligned with the Company's strategic objectives.

  5. Training and Support

    1. The Company will provide employees with the necessary training and support to effectively and responsibly use AI tools in their work. This includes offering educational resources, workshops, and expert guidance on AI technologies, as well as promoting a culture of continuous learning and improvement.

  6. Monitoring and Evaluation

    1. The Company will regularly monitor and evaluate the use of AI technologies to ensure their effectiveness and compliance with this policy. Employees are responsible for tracking the performance of AI tools, identifying potential issues, and reporting any concerns to the AI Oversight Committee. The Committee will review these reports, assess the risks, and take appropriate action to address any identified issues.

  7. Compliance and Auditing

    1. Employees must adhere to this AI policy and all relevant laws and regulations when using AI technologies. The AI Oversight Committee will conduct periodic audits to assess the Company's compliance with the policy, identify any gaps or areas of non-compliance, and recommend corrective actions. Employees found to be in violation of this policy may be subject to disciplinary action, up to and including termination of employment.

  8. Reporting and Escalation

    1. Employees are encouraged to report any AI-related incidents or concerns to their supervisor or the AI Oversight Committee. This includes, but is not limited to, potential breaches of data privacy, security incidents, or ethical concerns related to the use of AI technologies. The Company is committed to maintaining an open and transparent environment where employees feel comfortable raising concerns without fear of retaliation.

  9. Policy Review and Updates

    1. This AI policy will be reviewed and updated on an annual basis or as needed to ensure it remains current and relevant in light of new developments in AI technologies, regulatory changes, and industry best practices. Employees will be notified of any updates to the policy and are responsible for staying informed about and adhering to the most current version.

By adhering to this Artificial Intelligence Policy, [Company Name] aims to ensure the responsible, ethical, and compliant use of AI technologies throughout the organization. This policy provides a solid foundation for businesses to customize and adapt according to their specific needs and industry requirements.


Striking a balance between harnessing the benefits of AI tools like ChatGPT and securing your business data is crucial in today's fast-paced, technology-driven world. By developing clear data handling policies, training employees, implementing strict access controls, and evaluating AI vendors, you can protect your company's proprietary data while enjoying the productivity gains offered by AI technologies. Learn from Samsung's experience and take action now to ensure your business thrives in the AI era.

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